This is a critical aspect of your digital marketing strategy. We rely on well thought out and functional digital design to ensure conversions happen and results are shown through our marketing efforts.
Paired with compelling messaging, engaging graphic designs can be the difference between prospects choosing you over your competitors. Our graphic design and web development process are thorough and meticulous. We aim to deliver a functional design that will become an asset to your business – and we all know that reliable business assets help boost growth, productivity and turn-over. Get us to design and build your website and get it done right.
The process begins with Graphic design using tools like Photoshop, Illustrator, After Effects, Adobe Acrobat, and Media Encoder to generate content and a cohesive design layout for the website.
The design process begins by outlining a specific look and feel that is suited to your target audiences and will progress from there using design skills and experience to create a hierarchy system that will help users easily understand and navigate your site. We will prioritise the most important functions and aspects of the website to achieve the best results for your business through functional and seamless web design.
During this phase of your project, we will also outline the functional aspects of the new website. This refers to the user experience, like contact forms navigation and site mapping to understand how the aesthetic design will work with the functionality of the page.
The price and turn around time for this process will depend on the magnitude of the project and the number of pages needed for the new web site.
Once we have a finalised design we can move on to the development process. It is advantageous to keep the development and design process separate so that the design process is not compromised by any existing coded framework.
We have a specialist development team who will use their experience and knowledge to code out and program the working version of your new website. This will initially be supplied to you as a working test link which will need your final approval before we make the new website live.
Once we have a finalised design we can move on to the development process. It is advantageous to keep the development and design process separate so that the design process is not compromised by any existing coded framework.
DOES THE DESIGN LOOK GOOD?
The main function of good design is to be aesthetically pleasing. We employ fundamental design practices like typography, colour, shape, balance etc to make sure the design is visually appealing.
DOES THE DESIGN SOLVE THE PROBLEM?
A beautiful design is great, but it is useless unless it actually solves the problem outlined by the marketing strategy put in place. It is crucial that the design meets the brief so that it can serve its intended purpose.
IS THE DESIGN RELEVANT?
The design needs to speak to the subject matter involved. The finished design needs to communicate clearly. For example, a website for a real estate agent shouldn’t have images of hip hop dancers or loud block letter fonts.
Contact No.
0800 876 275
09 443 4209
PO BOx
101211
North Shore Mail
Centre Auckland, 0745
WE ARE UP
MON – FRI, 9am – 5pm
info@unleashingpotential.co.nz
Contact No.
PO BOx
101211
North Shore Mail
Centre Auckland, 0745
WE ARE UP
MON – FRI, 9am – 5pm
“THIS IS A COVID-19 ANNOUNCEMENT.”
After COVID 19 hit us in 2019 we made the bold decision, as a team to shut down our corporate office space and move to an online work environment, permanently. Our team has been set up to work from their homes comfortably. We are now more engaged as a team. Our processes and service deliver has never been more efficient and we are fully COVID proof.
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