Google

Be found on the biggest

global search engine platform.

  WE ARE A GOOGLE PARTNER  

We are a certified Google Partner, equipped with the necessary skills and tools to help businesses drive traffic and increase sales through Google Ads. One of the most popular ways to use Google Ads is by displaying ads as search results when users search for relevant keywords related to your business. This can bring more visitors to your website and provide more sales opportunities. An advantage of using Google Ads is that you only get charged for the ad when someone interacts with it, such as clicking on it to visit your website.

WE ARE CERTIFIED

  CAMPAIGN MANAGEMENT  

We provide comprehensive Google Ads campaign management services, which include ongoing monitoring and optimization. By constantly analyzing the campaign’s performance, we can test and measure the effectiveness of different keywords and ads, and focus on high-value ads to ensure optimal results within your budget. We also consistently explore new opportunities by testing new ad sets and keywords, ensuring that the campaign is always growing and improving.

It’s important to note that the cost of paying for Google ads is separate from our management fees. This allows you to have full control over your advertising budget while still receiving expert management services to maximize your ROI.

  SEO  

We believe that effective SEO starts with diligent research. We begin by thoroughly analyzing which keywords your potential customers are using in Google, as this forms the foundation of your campaign. Our research process is comprehensive and involves identifying the most relevant and high-traffic keywords to target.

Once we have identified these keywords, we build the initial ads with a focus on capturing the right traffic. Our team uses their expertise to craft compelling and relevant ad copy that speaks directly to your target audience, increasing the likelihood of click-throughs and conversions.

Overall, our SEO approach is focused on delivering measurable results that drive traffic and revenue for your business.

  CONVERSION TRACKING  

WHAT IS A CONVERSION?

We understand the importance of conversion tracking in analyzing the success of your marketing efforts. A conversion is defined as an action taken by a user or potential customer that shows a direct interest in your business, such as making an inquiry or purchasing a product or service.

Our goal in planning your marketing strategy is to drive conversions and increase sales for your business. By tracking conversions, we can measure the effectiveness of our marketing efforts and make data-driven decisions to optimize your campaigns for even better results.

We focus on achieving three main types of conversions:

Inquiry Conversions (Phone Calls & Emails)

When a potential customer submits an inquiry form or contacts your business directly through your website or other marketing channels.

Sales Conversions (Online Purchases)

When a customer completes a purchase or places an order through your website or other marketing channels.

Engagement Conversions (Form Submissions and Subscriptions)

When a user engages with your content, such as watching a video, downloading a whitepaper, or signing up for a newsletter.

By tracking these conversions, we can help your business grow and achieve your marketing goals.

  GOOGLE BUSINESS LISTINGS  

Google My Business is a powerful tool that allows business owners to list and manage their businesses on the world’s most popular search engine, Google. By creating a Google My Business profile, you can increase your visibility and improve your chances of being discovered by potential customers.

Having a complete and accurate Google My Business listing is crucial for your business's online presence. Your Google listing includes important information such as your business name, address, phone number, website, and hours of operation. It also allows customers to leave reviews, view photos, and even book appointments or place orders directly from the listing.

Here in Unleashing Potential, we recognize the importance of optimizing your Google My Business listing to maximize its impact on your online visibility and reputation. We ensure that your listing is up-to-date, complete, and accurately reflects your business information, making it easier for potential customers to find and engage with your business.

Here are some key features and benefits of 

Google My Business

  Business Information  

Your Google My Business listing displays important information about your business, including your name, address, phone number, website, hours of operation, and reviews. This makes it easier for potential customers to find and contact you.

  Reviews  

Customers can leave reviews on your Google My Business listing, which can help build your online reputation and attract new customers. Responding to reviews also shows that you value customer feedback and are committed to providing excellent service.

  Photos and Videos  

You can add photos and videos to your Google My Business listing to showcase your products or services, give customers a virtual tour of your business, or highlight special promotions or events.

  Posts  

You can create posts on your Google My Business listing to promote special offers, events, or new products or services. Posts appear directly on your listing and can help increase engagement with potential customers.

  Insights  

Google My Business provides insights into how customers are finding and interacting with your business online. You can see how many people are viewing your listing, how they found it, and what actions they took, such as calling or visiting your website.

By leveraging the power of Google My Business, you can increase your online visibility, attract more customers, and grow your business.

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