About Us

WE BELIEVE IN LONG-LASTING RELATIONSHIPS,
COMMUNITY AND IMPACT.

OUR MAIN POINTS OF DIFFERENCE

FREE INITIAL
CONSULTATION
To find out if UP is a good fit for your business, we offer a free initial consultation. In it we break down your business goals and offer advice on how to achieve them

CUSTOM MARKETING STRATEGIES

All our business owners and entrepreneurs receive a tailored marketing strategy when working with UP. That way we can offer the best leverage to our UP family.

SPECIALISED 

SERVICES

We hired only the best marketers, designers and strategists to offer the highest quality specialised marketing services. With our highly experienced team, your marketing is in safe hands.

NO “B-S” COMMUNICATION

We value your time and investment! This is why we have a no B-S policy when communicating. We strictly keep the promises we make and never make promises that we cannot commit to.

EDUCATION & EMPOWERMENT

We offer services that empower you to manage your own marketing. This helps to sustain your business growth through troubled times while empowering you to drive your own success.

GRANT FUNDING AFFILIATION

We are registered with business funding organisations to make marketing services more accessible to you. This means more opportunity for you to grow with UP!

OUR VALUES

Underpromise and Overdeliver 

In the digital marketing industry, in particular, there is an abundance of sales-orientated professionals who over promise to get the sale but under deliver on client expectations. We will never promise anything that we can’t deliver on, and we will always strive to deliver more than what we promised.

Innovation

Our environment is changing all the time. It’s a quick-moving, face-paced game. We are constantly developing ourselves, our roles, our service offerings, and our processes within the business to stay ahead of our competitors and provide ongoing value for our clients.

Our word is our bond

We live by our word – day in and day out. We will never make a promise or commitment we cannot or do not intend to keep. If we have committed, you can count on it. No matter what challenges a project may bring, we will deliver what we said we would.

Community and Relationships 

we strive to create and build awesome things in the world but that never outweighs our understanding and care towards the relationships and community that we build. We believe that meaningful work has to be founded on meaningful relationships. The outcome of meaningful relationships is an amazing community of people thriving and supporting each other. That is the kind of world we want to live in and we know that we have to do our part in that.

Positive Impact

 regardless of how cool the innovation you do is. No matter how disruptive your creation is. If it does not change the world for the better, then we should not waste time and energy on it. We believe that in working with businesses, there is always an ability to change something, affect something, touch something. And in so doing, we want that to be impactful. We aspire that every project, every process and every piece of work leaves a positive impact in the world.

EMPOWERING TOGETHER

At our agency, we prioritize building genuine relationships and fostering accountability. We treat every client as a valued member of our extended family, providing the support and guidance needed to propel your business forward.

 

As you join us, you become an integral part of our UP family, united by our shared determination to uncover boundless opportunities for you and your business.

 

Our commitment to the UP family is unwavering. We believe in cultivating long-lasting partnerships and nurturing your success over the long term. By collaborating with us, we aim to empower your business, allowing it to flourish and reach its true potential. We understand that our own prosperity is intertwined with the profitability and growth of our clients. Together, we can achieve greatness.

OUR PARTNERS

OUR BUSINESS ASSOCIATIONS

We keep our finger on the pulse of what is happening in the community and the marketplace, not just in our field, but in terms of challenges or opportunities that other industries are facing.

 

Here at Unleashing Potential, we are part of our community.

17 YEARS IN THE INDUSTRY

Our Founder
– Yusuke. UP takes flight for the first time:
In our first year in business, we reached 10 active clients. These business owners trusted us to develop and design their website and manage their online presence. We also launched our first few successful SEO campaigns which helped to unleash their business potential by getting them ahead of the competition and generating new sales leads for them.
Time to grow: Hiring Our first Employee. After gaining 20 new active clients yearly in our second year of business, we decided to expand and hire a new employee. After adding to the UP team we were better equipped to deliver high-quality service to our clients. This resulted in an additional 30 new clients that year.
Our First International Client After seeing such fantastic growth in our first two years, we decided to explore new opportunities abroad. We closed our first foreign client in Australia. An electric hardware business who had big goals for their business. We partnered up with them to grow their business and generate more revenue after 2008.
Time to Learn: 50 Active Clients Reached. We hit a new milestone by achieving 50 active ongoing clients. 2010 saw huge advancements in technology and communication. By adopting a learning mentality we were able to stay ahead of these changes and continue growing.
Time to Nework Rented our First Office Space After a successful 2010, we required more space so that we could eventually add new team members. This would help grow the business so that we could manage the demand from our existing clients. We also joined BNI and business networking groups to generate more clients on a more personal level.
Jen Joins UP 100 Active Clients Reached. With Jen on the team, we managed to reach 100 on-going clients who have invested in marketing with UP. Jen proved to be a powerful force in the team and is still part of the team today.
Wynand Joins UP Georgia Joins UP After another four years of growth, we expand to onboard Wynand (our in house developer) and Georgia (our advertising expert). This helped boost our productivity and turn around time. Onboarding two new specialists gave UP the ability to offer faster service delivery in a market that is changing more rapidly than ever.
COVID 19 – Wayne & Dasha Join We saw consistent growth in the years before COVID. In 2020 we were challenged to deliver more flexible solutions to our client. By staying proactive through the pandemic, we managed to keep business flowing for ourselves and our clients.We managed to maintain growth by expanding our service offerings to assist the community with much-needed marketing support during those trying time. In the process, we minimised our overheads by moving to a remote, cloud-based work environment. This offered our team more flexibility and freedom while making UP “COVID-Proof”
Our Founder – Yusuke. UP takes flight for the first time: Within our first year of business, we secured 10 active clients, designing their websites and managing their online presence. We also launched successful SEO campaigns, helping our clients stay ahead of the competition and generate new sales leads. Unleashing Potential existed at the same year Facebook Ads was launched to the world. As Facebook Ads revolutionized the digital marketing landscape, Unleashing Potential’s services evolved to keep up with the latest trends and techniques, helping businesses stay ahead of the competition and reach new heights of success.
Time to grow: Hiring Our first Employee. After gaining 20 new active clients yearly in our second year of business, we decided to expand and hire a new employee. After adding to the UP team we were better equipped to deliver high-quality service to our clients. This resulted in an additional 30 new clients that year.
Our First International Client After seeing such fantastic growth in our first two years, we decided to explore new opportunities abroad. We closed our first foreign client in Australia. An electric hardware business who had big goals for their business. We partnered up with them to grow their business and generate more revenue after 2008.
Time to Learn: 50 Active Clients Reached.
Shopify has been released publicly as an app in iOS. UP saw this as one of the greatest breakthroughs in E-commerce and has learned the ropes of Shopify’s tech.
Time to Nework Rented our First Office Space After a successful 2010, we required more space so that we could eventually add new team members. This would help grow the business so that we could manage the demand from our existing clients. We also joined BNI and business networking groups to generate more clients on a more personal level.
Jen Joins UP 100 Active Clients Reached. With Jen on the team, we managed to reach 100 on-going clients who have invested in marketing with UP. Jen proved to be a powerful force in the team and is still part of the team today.
Wynand Joins UP
Georgia Joins UP

After another four years of growth, we expand to onboard Wynand (our in house developer) and Georgia (our advertising expert). This helped boost our productivity and turn around time. Onboarding two new specialists gave UP the ability to offer faster service delivery in a market that is changing more rapidly than ever.
COVID 19
– Wayne & Dasha Join

We saw consistent growth in the years before COVID. In 2020 we were challenged to deliver more flexible solutions to our client. By staying proactive through the pandemic, we managed to keep business flowing for ourselves and our clients.

We managed to maintain growth by expanding our service offerings to assist the community with much-needed marketing support during those trying time. In the process, we minimised our overheads by moving to a remote, cloud-based work environment. This offered our team more flexibility and freedom while making UP “COVID-Proof”

2007

Our Founder – Yusuke
UP takes flight for the first time:

Within our first year of business, we secured 10 active clients, designing their websites and managing their online presence. We also launched successful SEO campaigns, helping our clients stay ahead of the competition and generate new sales leads.

Unleashing Potential existed at the same year Facebook Ads was launched to the world. As Facebook Ads revolutionized the digital marketing landscape, Unleashing Potential’s services evolved to keep up with the latest trends and techniques, helping businesses stay ahead of the competition and reach new heights of success.
2007

2008

Time to grow:
Hiring Our First Employee

After gaining 20 new active clients yearly in our second year of business, we decided to expand and hire a new employee. After adding to the UP team we were better equipped to deliver high-quality service to our clients. This resulted in an additional 30 new clients that year.

2008

2009

Our First International Client

After seeing such fantastic growth in our first two years, we decided to explore new opportunities abroad. We closed our first foreign client in Australia. An electric hardware business who had big goals for their business. We partnered up with them to grow their business and generate more revenue after 2008.

2009

2010

Time to learn:
50 Active Clients Reached

Shopify has been released publicly as an app in iOS. UP saw this as one of the greatest breakthroughs in E-commerce and has learned the ropes of Shopify’s tech.

2010

2011

Time to Network
Rented Our First Office Space

After a successful 2010, we required more space so that we could eventually add new team members. This would help grow the business so that we could manage the demand from our existing clients.
We also joined BNI and business networking groups to generate more clients on a more personal level.

2011

2017

Great milestone!

UP has been empowering Kiwi business owners for a decade, providing a wide range of marketing courses and services to help businesses grow and succeed in the digital landscape. Over the past 10 years, UP has helped hundreds of businesses unleash their potential and achieve their goals. We are proud to have been a part of the success stories of so many Kiwi businesses and are excited to continue empowering more business owners in the years to come.

2017

2020

UP and The New Normal

When the COVID-19 pandemic struck, UP quickly adapted to a fully remote work setup. Our team continued to provide high-quality marketing services to clients around the world while prioritizing the safety and well-being of our staff.

 

By embracing remote work, we were able to attract top talent from anywhere in the world, allowing us to provide even better service to our clients. As a fully virtual business, we remain committed to delivering exceptional service that is efficient and easy to use, no matter where our clients are located.

2020

2022

UP embraces AI and begins its journey as an AI-enabled agency

With the rapid advancements in technology, we recognize the importance of incorporating AI into our marketing strategies to provide more personalized and effective solutions for our clients. Our team has undergone extensive training to stay updated on the latest AI technologies and tools to deliver exceptional results for our clients. We believe that AI will play a crucial role in shaping the future of marketing, and we are excited to be at the forefront of this innovation.

2022

2023

UP celebrates its 16th anniversary with increased capacity and a growing team

As part of our expansion, we have started to build a team in the Philippines and are proud to have work done in this region.

 

As one of New Zealand’s longest-standing digital agencies, we pride ourselves on not being “fly by nighters” and being one of the grandfathers in this industry. Our extended network now includes the NOW Group and DNN, providing our clients with even more resources and expertise to achieve their business goals.

 

We are also excited to announce that we have started to embrace AI and are on a journey to becoming an AI-enabled agency. This will enable us to offer even more advanced and efficient solutions to our clients.

 

Overall, we are thrilled to continue growing and evolving as a company, while remaining committed to providing exceptional service and results to our clients.

2023

WHERE WE ARE NOW
AND WHERE WE’RE GOING

Unleashing Potential is the longest standing digital marketing agency in New Zealand. We started out as a pure digital marketing company doing SEO and EDMs when things like Google Ads and Facebook Ads didn’t even exist and we have continued to offer digital marketing services for the last 17 years under the same ownership. We’ve become the experts in our field and we’re pretty damn proud of the results we have achieved.

Going forward, we’re focused on working with clients who are the right fit for Unleashing Potential and delivering them successful results. Our expertise has the most impact when a company has a winning product or a winning service or a winning business owner, and digital marketing is the piece of the puzzle they need to make the business fly. If we don’t see something in your business that we think could really be successful if we work with you, we will say no.

OUR PHILOSOPHY

We truly believe in empowering our clients and their businesses. We are committed to ensuring that our clients achieve their full potential and experience consistent growth. We know that when our clients succeed, we also succeed because their success is directly tied to ours.

Our philosophy centers around wanting only the best for the businesses owners we work with. We believe that by focusing on their success, we can create a network of highly profitable business owners and entrepreneurs. We care deeply about our clients and their businesses, and we understand that their growth is essential to the growth of our organization as well.

 

We strongly believe in fair business practices that do not impose unnecessary costs on our clients. This approach ensures a solid and sustainable business relationship that benefits everyone involved. We have found that this approach has helped us to grow as we help our clients and business partners grow.

 

Our commitment to empowering our clients and building a network of highly profitable businesses is paramount. We believe in fair business practices that prioritize the success of our clients, and we are dedicated to fostering sustainable business relationships that benefit everyone involved.

THE TEAM

Production Manager

Managing Director & Senior Digital Marketing Strategist

Tom

Business Development and Strategy

Admin Assistant

Digital Marketing Specialist

Admin Assistant

Managing Director & Senior Digital Marketing Strategist

Digital Marketing Specialist
Val

Sales Support

OUR TEAM
COMPANY PHILOSOPHY

Digital Marketing degrees are something that only happened very recently. Most people don’t have a clue what goes on in our industry or haven’t had the opportunity to gain education around it. We don’t hire based on education; we hire our team members based on the right level of intelligence, get-go, and communication, and then provide them with a bedrock of education and training in our field.

 

We also encourage our team to be involved in business outside of their role. In fact, many of our team members have their own side business. We think that’s really important because it allows them to experience what it’s like to be a business owner and everything that comes with that – the ups and the downs – so they can better relate to our clients.

 

When a team member leaves Unleashing Potential, they leave with education and experience in digital marketing but also the reality of being in business.

 

 

 

HOW YOU’LL WORK WITH US

 

Our team begins by looking at your business in-depth and then finding a solution that works for your individual circumstances.

 

We don’t simply start with a solution to fit you into. Our tools may be website designing and building, SEO, social media and AdWords. Our experience and expertise connect these with your business’s unique challenges. This is the key to getting real results.

 

…We run campaigns to understand how to link technical tools with your wider business strategy. This helps to generate sales and initiate growth…

 

 

Unleash real results with tailed marketing strategies from UP. Let us take care of your marketing and bring you the customers so that you can focus on delivering exceptional services.

 

 

Your Way Up

1. IDENTIFY

We get to know you, your business and your industry. We do market research to identify strategies and opportunities for your optimal business growth.

2. IMPLEMENT

Our specialised team works hard to execute your marketing strategies to give your business the competitive upper hand.

3. IMPACT

Constant assessment and adjustments need to be made to ensure consistent growth, due to the ever-changing marketing environment. 

Our 3 “I” Success Process

You'll Be Part of Something Big

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