Google Ads is a great way to drive traffic quickly. The most common is as a listing on Google searches. Your ad will be displayed as a search result when someone types in a keyword that is relevant to your business. This brings people to your website and provides your business with increased sales opportunities. The great thing about Google AdWords is that in many cases the cost of the ads is only charged when someone acts on the ad, such as clicking on the ad to view your website.
We manage the campaign on an ongoing basis. By monitoring what is happening with the campaign, we can test and measure which keywords and ads are producing the best results. We focus more on the budget, on high-value ads and we consistently test new ad sets and keywords to explore for new opportunities. In this way, the campaign is constantly growing and improving. Please note that the budget to pay for Google ads is an independent cost from the management fees.
To kick start your campaign, we start by diligently researching which keywords your potential customers are using in Google. We conduct very thorough research as this is the foundation your campaign will rest on. We then build the initial ads to try to best capture this traffic.