Case Studies – Matcha Samurai – Unleashing Potential

CASE STUDY:

MATCHA SAMURAI

WHO IS MATCHA SAMURAI

Sourced the best quality Japanese Matcha.

And introduced it to both individuals and cafes in New Zealand, revolutionizing daily recipes.
Now, with just a simple click, they deliver it to your door.

They want to inspire Kiwi to explore the transformative potential of Matcha in their everyday beverages and baking, encouraging a delightful and innovative culinary experience

THE CHALLENGE

Introducing a largely known product to the NZ and Australian market, whilst facing stiff competition on a small audience who does know the product, to win them over to convert in sales. UP developed a stragey of zag, while competiton zigged. In additional to that, an educational campaign to introduce the product to an audience that didn't know of it.

Services Implemented

1. Domain and Website Hosting
2. Shopify Partner
3. SEO Campaigngs
4. Google Ads
5. Social Media Organic
6. Email Marketing
7. Interactive Video Widget

RESULTS

WEBSITE TRAFFIC

17,002

Covers the year 2023*

KEYWORD RANKINGS

Covers the year 2023*

GOOGLE ADVERTISING

Covers the year 2023*

Here is what the client wants to say

Matcha Samurai is one of the businesses owned by the founder of Unleashing Potential. The UP team service all the marketing needs of this business including branding, website design, google ads, seo, social media ads and social media content and newsletters. The main challenging factor when we started this business a few years ago, is introducing a relatively unknown Japanese product into the NZ market place. Matcha Samurai has seen steady growth over the years and has now expanded to a customer base beyond NZ borders.

“I truly don’t believe Matcha Samurai could have achieved its success without the in depth experience the UP team”

Yusuke Inui, Owner